Overview
Workflows is PostHog's no-code, drag-and-drop tool for building logic that automates processes or sends messages to your users. You decide how and when a process is triggered, who receives messages and when they're sent.
Workflows are made up of components that you arrange; triggers, actions, delays, audience splits, and PostHog actions. Every workflow starts with a trigger and ends with an exit, but you can add as much logic in between as needed.
Why use workflows?
- Leverage product analytics: Use PostHog events to quickly automate the right actions or send messages to the right people based on the actions they take on your site or app.
- No-code builder: Drag, drop, and publish quickly. Avoid brittle hardcoded API calls for example to Twilio or Mailgun.
- Composable CDP: Add any PostHog real-time destination to a campaign as a messaging step.
